Improvly Speaking

Elevate Your Sonic Branding and Flex Your Creative Thinking with Shantel Sole' (aka The Jingle Lady)

Dayna Gowan Season 1 Episode 23

Have you listened to a few episodes of this podcast and loved the jingle that plays before each episode? Maybe you have found that you can't help but dance and sway when this jingle kicks off an episode. (You're not alone!)

Shantel Sole' is based out of Atlanta, Georgia, and she joins this episode to discuss her journey as a singer, songwriter, and most recently business owner and jingle creator. Shantel is also known as The Jingle Lady, and she is the creator of the Improvly Speaking Podcast Jingle! (Have I mentioned that I am obsessed with my podcast jingle?)

Shantel shares how she got into the jingle and sonic branding business, she teaches us what sonic branding is, and she shares some tips on how to make your voice stronger. Shantel uses improvisation throughout her jingle creation process - from creating the beat, coming up with the words, to then putting it all together in the recording studio.

Shantel is very creative and uses a Yes, and... mindset in her daily life (even though she was unfamiliar with the term yes, and... until recording this episode). She is using her voice and creativity to build her business and help other brands boost their business through catchy jingles and sonic branding. "It's a beautiful story" as Shantel says in this episode talking about her business, and we couldn't agree more!

You'll leave this episode feeling inspired to say yes, and..., and flex your creative thinking, just like the jingle says! 😀


You can find out more about Shantel here: 

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